Privacy Policy

Overview

This Privacy Policy explains how PeopleAlsoAsked ("we", "us", "our") collects, uses, and protects personal data when you use our website, products, and services.

If you have questions about this Privacy Policy or how we handle personal data, you can contact us at [email protected].

1. Who We Are

People Also Asked is a software service provided by PeopleAlsoAsked.

For the purposes of applicable data protection law, we are the data controller for the personal data described in this Privacy Policy, except where another party acts as controller in its own right.

2. The Personal Data We Collect

Depending on how you use the Service, we may collect and process the following categories of personal data:

• contact details, such as your name and email address;
• account information, such as login details and account preferences;
• billing and transaction information relating to purchases made through Paddle;
• communications you send to us, including support requests and feedback;
• newsletter and marketing preferences, including whether you have opted in or unsubscribed;
• usage and analytics data, such as pages viewed, feature usage, device/browser information, and interactions with the website or Service;
• technical and diagnostic data, such as crash reports, error logs, performance data, and request metadata;
• profile information you choose to upload, such as an avatar image; and
• any other information you choose to provide to us.

3. How We Collect Personal Data

We collect personal data:

• directly from you, for example when you contact us, sign up for updates, create an account, upload an avatar, or use the Service;
• automatically through cookies and similar technologies when you use our website or Service; and
• from third-party providers where necessary to operate the Service, including payment, analytics, and error-monitoring providers.

4. How We Use Personal Data

We use personal data to:

• provide, operate, maintain, and improve the Service;
• create and manage user accounts and, where available, workspaces;
• process purchases, subscriptions, refunds, and related billing matters;
• respond to support requests and communicate with you;
• monitor performance, diagnose errors, and maintain the security and reliability of the Service;
• understand how people use the website and Service;
• send newsletters or product updates where you have chosen to receive them;
• comply with legal, tax, accounting, and regulatory obligations; and
• establish, exercise, or defend legal claims.

5. Our Lawful Bases

We rely on one or more of the following lawful bases under UK GDPR, and where relevant EU GDPR:

• contract, where processing is necessary to provide the Service or manage your subscription;
• consent, where you opt in to newsletters or accept non-essential cookies;
• legitimate interests, where processing is necessary to improve, secure, and operate the Service, provided those interests are not overridden by your rights; and
• legal obligation, where we must retain or disclose information to comply with law or regulation.

6. Payments and Paddle

All payments are handled through Paddle.com, which acts as Merchant of Record for purchases made through Paddle.

When you make a purchase, billing and transaction information may be collected and processed by Paddle in accordance with Paddle’s own privacy notice and legal obligations. We may receive limited transaction and subscription information from Paddle as needed to manage access to the Service, customer support, refunds, and related records.

7. Analytics, Cookies, and Similar Technologies

We use cookies and similar technologies to operate the website and understand how it is used.

These technologies may include:

• strictly necessary cookies required for security, authentication, and core site functionality;
• analytics cookies and tags, including technologies associated with Google Tag Manager, Google Analytics 4, and PostHog; and
• diagnostic or monitoring technologies used to detect and investigate errors and performance issues.

In line with ICO guidance, we aim to obtain consent before placing or using non-essential cookies or similar technologies. This means analytics and similar optional technologies should not be activated unless you choose to accept them. You can also update your preferences later using our consent tools where available.

8. Email Marketing and Newsletters

If you subscribe to our newsletter or marketing updates, we will use your contact details to send you those communications.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us at [email protected].

If you unsubscribe, we may keep limited information necessary to record and respect your preferences and maintain suppression lists.

9. Error Monitoring and Diagnostics

We use tools such as Sentry to help us monitor errors, performance issues, and service reliability.

Depending on configuration and the nature of the issue, diagnostic data may include technical details such as device/browser information, pages visited, timestamps, request metadata, and error details. We aim to avoid collecting more personal data than is necessary for debugging and security purposes.

10. Sharing Personal Data

We may share personal data with service providers and processors that help us run the Service, including providers for:

• payment processing and billing, including Paddle;
• analytics and tag management, including Google Analytics 4 and Google Tag Manager;
• product analytics, including PostHog;
• error monitoring and diagnostics, including Sentry;
• hosting, infrastructure, email, and support tools; and
• professional advisers, regulators, or authorities where required.

We do not sell your personal data.

11. International Transfers

We make reasonable efforts to use providers and configurations that support UK and European data protection requirements, and where practical we prefer UK or EEA hosting and regional settings.

However, some of our service providers may process personal data outside the UK or EEA. Where that happens, we take steps intended to ensure an appropriate level of protection, such as relying on adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.

12. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

In general:

• account data is kept while your account remains active and for a limited period afterwards where necessary for administration, security, or legal reasons;
• billing and transaction records may be kept for longer where required for tax, accounting, fraud-prevention, or legal compliance purposes;
• newsletter data is kept until you unsubscribe, after which we may retain limited suppression information;
• analytics and diagnostic data is kept for limited periods based on operational need and vendor settings; and
• uploaded profile images may be retained while associated with your account.

When we no longer need personal data, we will delete it, anonymise it, or securely isolate it unless we are required to keep it by law.

13. Your Rights

Depending on your location and applicable law, you may have the right to:

• request access to your personal data;
• request correction of inaccurate personal data;
• request deletion of your personal data;
• request restriction of processing;
• object to certain processing;
• request transfer of your personal data;
• withdraw consent where processing is based on consent; and
• complain to a supervisory authority.

If you are in the UK, you can complain to the Information Commissioner’s Office (ICO) if you believe your personal data has been handled unlawfully.

14. Children

The Service is not intended for children, and we do not knowingly collect personal data from children where prohibited by law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may notify you by updating the effective date, posting a notice on the website, or contacting you where appropriate.

16. Contact

If you have questions about this Privacy Policy or want to exercise your rights, contact:

PeopleAlsoAsked
Email: [email protected]